Dynamics CRM

Microsoft Dynamics CRM helps media companies become more successful by better serving the needs of their audiences and partners. With a Microsoft Dynamics CRM solution, you can:

  • Profile audiences more effectively and provide clients with consistent, high-quality service.
  • Develop deeper relationships with advertisers and track complex interactions with content licensees and content providers.
  • Rapidly develop media, content, and business applications using the xRM framework.

Publishing

Publishers can tap the power of Microsoft Dynamics CRM to automate processes, make ad sales easier, and effectively manage relationships with advertisers, audiences, content licensees, and content providers.

  • Deliver better service through a 360-degree view of customers and their needs.
  • Maximize upselling and cross-selling across formats and channels.
  • Improve your ability to negotiate with distributors.
  • Handle consumer inquiries more efficiently.
  • Profile and target audiences better by using actual customer data.
  • Prepare for and track the typically complex interactions with content licensees.
  • Manage interactions with authors, spokespeople, and others more efficiently.
  • Create a profile of each content provider and make content provider contacts available for such activities as a “call for content.”
  • Track and share information about interactions with content providers.

Broadcasting

With Microsoft Dynamics CRM, broadcasters can streamline processes to support the ad sales process, capture audience requests and call-ins, deliver better service, and efficiently manage relationships with advertisers, audiences, content licensees, and content providers.

  • Tailor service to specific customer needs with a 360-degree view of the customer.
  • Maximize upselling and cross-selling across formats and channels.
  • Support cross-channel advertising campaigns.
  • Negotiate rates and placements more effectively.
  • Profile and target your audience better by using actual customer data.
  • Efficiently manage interactions with authors, spokespeople, and others to avoid duplicating efforts.
  • Create a profile of each content provider and make provider contacts available for activities such as a “call for content.”
  • Track and share information about interactions with content providers.

DynamicsADvantage for CRM Demo

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CRMMediaDemo